traces Ausstellungsstudien
Client
traces Ausstellungsstudien
Role
Graphic Designer, Logo Designer
Software
After Effects, Illustrator, InDesign, Photoshop
Year
2021
Description
As part of the Studio Redaktionelles Gestalten seminar led by Samson Kirschning, Julia Reinbold, Lotte Frank, and I were tasked with creating a visual identity for Traces, including designing a logo, the façade for Forschungsstation, and a website.
The Transdisciplinary Research Center for Exhibition Studies (TRACES), founded in autumn 2019 at the University of Kassel, was created to combine and enhance the research approaches to the past and present of exhibitions that exist at the Art School (Kunsthochschule Kassel) and the various departments of the university. It is therefore a unique institution for exhibition research, both in Germany and internationally. (Text from www.traces-ausstellungsstudien.de)
Based on the font Strawford, we designed the Traces logo consisting of multiple lines. Inspired by movement analysis, each line represents a person wandering through the exhibition—meeting others along the way, walking together for a while before eventually parting. On their own, these lines reveal little, but together, they form the word Traces.
In the next phase, we were tasked with designing the façade of the Forschungsstation. Located on Lutherplatz in downtown Kassel and covering approximately 100 square meters, it serves as a platform for dialogue between urban society and the university. Here, students and faculty members share insights into their work through talks, lectures, workshops, seminars, and exhibitions, actively involving the public in research in the spirit of Citizen Science. The Traces research station was developed as a design-build project by students of architecture, landscape architecture, product design, and visual communication under the direction of the Department of Architectural Theory and Design at the University of Kassel.
As the third step, we were tasked with designing the website for Traces. The design draws inspiration from the archival nature of Traces, reminiscent of index cards. The interface encourages users to explore the website as if opening one drawer after another. The final design was realized by Fabian Heller.